1) tells a story
2) Engages us emotionally
3) sells without really selling

PLUS it is something you can do on a shoe string.
See the video below where Jeff and Anna ‘model’ this ad themselves.

Here’s Jeff and Anna’s version for the Speed marketing marketer of the year competition.

Then read this document below

Bullet # 13 The Secret of the Monkey’s Fist

(This strategy is probably responsible for making me and my clients more money than any other.)

Imagine you were driving down the road and saw a herd of purple cows in the paddock. You would stop, take photos and tell 100 people as fast as you could, ‘I saw a purple cow today’.

You would instantly become infected and become viral because you saw something remarkable.

In one sentence the strategy is… do something so remarkable that people feel they have to remark about you everywhere they go. This is your marketing.

In my coaching groups we challenge you to create a ‘Remarkable Client Experience’.
So remarkable that people are forced to talk about you to such an extent that it drives business to your door. Aaron from Swisher Hygiene is probably the most famous example.

There is not enough drama and theatre in peoples marketing.

Pike Place Fish Market – has achieved this remarkable status. So has Disneyland.

Here is a video for a new TV channel. They have also risen to the challenge.
Don’t just enjoy this video – ask yourself ‘How could I create something remarkable?’

NB Bear in mind it’s the video they wanted because a video can easily become viral, not the people at the event. Can you create a scene and collect a video that goes viral and promotes your business?

See if you can top this.

In fact if you can, then send me your story and if it is bad enough I will post it on this page.

This is my story

So I come home from work. My daughters aged 11 and 9 immediately get out the big black pen.

Then proceed to draw a moustache, goatee, nose ring, earrings, and mono brow on my face.

So far so good. I leave it there for the evening because I forget it is there.

My wife laughs when she arrives home and then I again forget I am wearing it and everyone stops noticing.

Still so far so good. You know where I am going with this don’t you.

Next day everyone is up before me. I sleep in because I don’t have an appointment till 1pm with a new client.

I shower shave give the face a quick once over and off I go to the meeting.

Good meeting, nothing untoward. I drive home.

At home and look into a mirror in the hall with bad light and see I am still wearing a Spanish moustache and mono brow. The goatee had gone and the ink was not as clear as the day before but …clear enough.

Bloody Hell

The three ladies in the meeting said nothing!
Maybe they think that because I am a marketer that is part of my wacky get up.

Well it could be worse. I could have had my fly down, like the presentation I once did for a room full of accountants.

It’s tough being a marketing rebel.
But someone has to do it.

Speaking of having to do something.

Give Me Your Database

Do you have a list of people on a database you should be promoting offers to?

If so I have developed a very cool system for getting them to call.

Send me an email with your name, phone number, the size of the list i.e. number of people, whether it is email list or postal addresses you have? What is the thing and value of the thing you sell

If I think your list and product is suitable I will call you back to get more information.

This will work best for people selling big-ticket items with larger margins.

In the meantime, when people draw moustaches on you, wipe them off before you go to be.

Go in peace.

Richard
Marketing Rebel
PS If you are a past client with a large list even better, you know what I can do for you.

The formula we used was very formulaic.

First we had to ‘break the pattern’ to wake the junior doctors up.

Traditional marketing (being all professional) would have put these overworked bastards to sleep.

Here is how we did it.

Check it out

Watch the marketing video here

There are only 3 reasons why people don’t buy from you.
1) The don’t want your stuff
2) They cannot afford it
3) They don’t believe you

There is not much you can do about 1 & 2 but you should never lose a deal because of trust…

The Triangle of Trust Strategy

Can you imagine any other country’s leader doing such a laid back interview as this?

part #1

part #2

part #3

(*tips not really evil)

Video #1

Video #2

Applications being taken now for the new 6 month marketing coaching programme.
You will implement my 12 step marketing system that generates leads and appointments.
Ideal for people selling consulting and big ticket items.
Just email richard@speedmarketing.co.nz for full details.