Confessions From Port Douglas

September 14th, 2012  |  Published in Marketing Secrets

Forgive me father for I have sinned.
It’s been 6 weeks since my last confession.

I am currently sitting in lobby (because of a wireless connection) of the Port Douglas Sheraton Hotel in Northern Queensland as penance.

The weather is 28 degrees and there is nothing to do all day.

Port Douglas is place I knew little about until Julia and I arrived here on Saturday morning at 12.30am.

The only thing I did know was that we had sent a few previous winners from my Speed Marketing mastermind coaching groups here.

Sam and Claire Hazledine, Andreas Becker and his wife, Steve and Carol Strain and I think Eryn Cutler and Jonothan Beckingsdale, maybe more I can’t remember.

People have often asked what was the secret to their success. Why did they do better?

My answer is that there is no secret, the answer is available to everyone.

1. Massive ACTION and implementation on what you learn
2. Putting yourself in the right ENVIRONMENT to succeed

The photos the winners took of Port Douglas was beautiful so we decided since I have not started a coaching group for over a year I nominated myself as the marketer of the year, and guess what… I won.

Here the view from my deck chair (I have moved).


Which is more important the ACTION or the ENVIRONMENT?

I believe that unless you are bone lazy that the environment drives the actions.

Roger Twose once told me that people earn +-10% of the five people you spend the most time with. When I worked out my five, he is probably right. We become who we hang out with most.

It is true of kids too. You can judge a kid by the quality of his/her friends.

Being 45 now and away from competitive sport I find it harder to keep the weight below 100kg. When I played professional sport it was easy. I would be training in the team environment four days a week and probably hitting the gym 4 days a week by myself.

Keeping weight down was so easy because you did not have to focus on pushing yourself hard, you just had to turn up. The action was automatic.

Once you were in the RIGHT environment success was guaranteed. Look at the average players who go to play rugby for Canterbury.

Now back to Port Douglas.

The wrong environment can sabotage even the best ACTION

Julia and I have played golf everyday (bar one) since we have been here.

Incidentally it is the only golf course I have played where there are crocodile warnings. In fact if your ball is within 2 meters of the water – you leave it. Apparently crocs can fly out of the water at you without warning.

This ball was not retrieved by me for obvious reasons.


Now in case you think I am exaggerating …on day one sitting 15 meters from the white tees on hole #10 was a three meter salt water croc.

Not a stuffed one but a really evil looking mother with one eye on the water and the other on lunch. I have a photo of it on Julia’s camera – but that camera is somewhere else right now. I will post the croc when I download. But for now just realise that playing on the back nine is a ‘looking over your should experience’.

Jesus wept.

Does not matter what my actions were my golf on the back nine (croc country) was terrible.

It’s like playing with a serial killer lurking behind you. Even when you don’t see him you know he is there watching, waiting.


The question you need to ask is ‘what is my environment like?’
Are you surrounded by people on the rise or by people telling you that you ‘can’t do it’, ‘the economy is tough’

I am starting a new coaching group really soon. Maybe you should put yourself in this environment.

You need a great product or service, and be prepared to work – hard for the next six months building something sustainable… A selling machine.

If you are interested watch this video HERE.

For some people good marketing will change your life. This is not an exaggeration. Good marketing equals more sales and higher margins.

I will only select people and businesses I think can be winners with my marketing.

It’s 3.37pm.

The drinks trolley is shaking its way past me.
Some kid is diving in the pool.
Julia is thinking about catching up with some newly made friends we meet in the Daintree Rain Forest yesterday. Fortunately I think they are rich – they take up my 5 person average way up.


There is some silly girl (about 20 years old) walking past me with a cigarette in her hand. She probably hangs around with other smokers.

Environment rules our lives for better or worse.

Enjoy the sun.

PS Check THIS out.

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