The Secret Of The Chubby Kid

August 9th, 2012  |  Published in Marketing Secrets

Nike is not an Olympic sponsor this year but that hasn’t stopped it from ‘borrowing interest’ in what it takes to compete for its “Find your greatness” campaign.

The result a moving video of an overweight pre-teenager, Nathan, forcing himself to run down a lonely road in London, Ohio—is fantastic. Note that it’s filmed in a single, unedited take.

Once again the lesson here is ‘What are you really selling?”, certainly not shoes- that’s too hard.

Now selling ‘greatness’… that’s a lot more valuable to people – so a lot easier to sell.


Imagine if you stopped selling your core service and started selling what people really wanted?

Huh – there’s a thought!

(Watch the video then read the doc below if you want to discover how to apply this psych tactic)

#2 Most Powerful Selling Question


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