Sexy locum job seeks smart junior doctor

March 12th, 2012  |  Published in Marketing Secrets

This devilishly simple marketing postcard triggered over $400k in fees for 2011.

The formula we used was very formulaic.

First we had to ‘break the pattern’ to wake the junior doctors up.

Traditional marketing (being all professional) would have put these overworked bastards to sleep.

Here is how we did it.

Check it out

Watch the marketing video here

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