December 4th, 2011 | Published in Marketing Secrets
Have you ever tried to cold call the Prime Minister to ask for an appointment?
Well I did and his press secretary came back a few days later and said ‘yes’.
That caught us a little by surprise.
So we turned up without any questions – we thought we’d wing it.
Fleming does a brief intro and then out of the blue hands over to me.
If you notice a hesitation for the first question that’s why…
Can you imagine any other country’s leader doing such a laid back interview as this?