7 Billion Is A Lot

January 13th, 2011  |  Published in Marketing Secrets  |  1 Comment

Believe it or not this is a pitch for National Geographic.

Doesn’t feel like pitch and doesn’t look like one either, because it is what we marketers call ‘edutainment’.

Feel your defenses go down as the pitch slips by unnoticed. You are too busy being fascinated.

Don’t bore your prospects to death. Delight them with some creative ‘edutainment’.

Hey it does not need to be a fancy pants video either. Face2face is ok speedster!

Responses

  1. Werner says:

    April 30th, 2011 at 12:08 am (#)

    …non-look-awayable…
    …instantly fires up ‘stick-to-itivness’…
    …fast paced, addressing visual and auditive senses…
    …would love to have this kind of clip…
    …tough message but not blaming, thus coming across nicely…
    …feeling like sitting in a plane taking off in direction ‘food for thoughts’…
    Thanks for this!

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