Just got off the phone having sacked my accountant.
Yes a strange way to start a blog titled ‘The 10-day cash machine‘, but to vent is to heal.
One good thing about being a client on the wrong side of bad service is you learn how NOT to do things.
Now technically the sacking probably happened a week or two ago when my old accountant got a termination letter from my new accountant.
My now sacked accountant (whose name I had to look up because I could not recall it) finally called this afternoon after I sent an urgent email asking why the transfer process hadn’t begun. Naturally he asked the obligatory ‘why?’ in a feeble tone.
My answer was…
‘Because we have no relationship, we only have a transaction’
He is a nice guy. The company are a good company. They have done no wrong BUT we have no- r-e-l-a-t-i-o-n-s-h-i-p. No connection.
How can this be after 10 years?
I don’t know them and they don’t know me. I don’t care about them and they don’t care about me. As the client it is not my job to care.
In ten years, I have not received a Xmas card, phone call to see how I was going, email to say ‘Hi’, invite to an anything. The only reason I have not left earlier is because I never got around to it. I intended to a couple of times and never quite finished the job.
When was the last time you got an irresistible offer from an accountant? Never.
To be honest if you live in Palmerston North, Coombes Smith might have given you the ‘Cheese caked slam’ but they are the exception. So they don’t count.
My old accountants on the other hand (big one with a big name) did our accounts and sent us an invoice. That was all our relationship ever consisted of.
Bang, nice and clean, in and out. No love.
Wham Bam Thank You Mr Petrie
We were worth about $5k a year to them, so nothing special. $10k a year is considered a decent client but we were still $50k over the ten years and probably another $80k over the next ten years all going well.
Three years ago me and the old recently sacked) accountant had a conversation about their retention problem. Not sure where but it was not a client function. I unsuccessfully tried to convince him to send stuff to his clients. Educational stuff that might help his clients grow their business.
Grow Their Business…
There’s A Radical Idea!
Naturally I tried to sell him a series of marketing resources and interviews he could use (well I am a marketer and he was my accountant and needed help).
He could have sent this stuff to his clients on a regular basis to add value, connect and stay in touch.
He could have called a client he had been neglecting and said ‘Did you get the CD interview with Jeremy Moon I sent you last week?’ Heck what a great icebreaker. Pun intended.
That could have lead to a question like ‘While I have you on the phone what are your three biggest issues in business right now?’ Which could easily have lead to an offer to help solve those problems and advisory work.
Even if he did not like MY stuff (which was excellent by the way) he could have found something else and used my idea.
Did he do anything? Nope. Retention problem 3 years ago in 2009.. retention problem in 2012
‘Thank you for the feedback’ was his reply.
No ‘Sorry that in ten years you feel there was no r-e-l-a-t-i-o-n-s-h-i-p’.
No ‘Thanks for your business over the last ten years – I bought a new Lexus with your fees.’
No ‘Yeah you are right we have a retention issue, I should have actually started to communicate with my clients by now’.
Never got invited to his office, never had a free consultation on any problem that might have extended into something bigger. Just…
10 Years Of Silence
I don’t feel angry at all, this is his problem, I feel sad. It’s a sad way to lose customers. Neglect. Laziness. Lack of care. Leaving because there is no reason to stay. I feel no guilt, I feel no obligation to him or his firm. Nothing.
He was happy with the yearly transaction fee but too ‘busy’ to connect with the person.
This lack of attention to his clients has seen me and quite a few others walk. I said ‘leaving was an easy decision to make because we have no relationship’.
That was not meant to be mean but it is the truth.
So as a subscriber to this marketing blog… ‘thank you’.
To attendees of the many seminars I have run… ‘thank you’.
To my clients past and present… ‘thank you’
It is easy to take people for granted. But not really forgivable if they are a subscriber or client. So here is the happy ending. Now I want to give you something.
Thank You CHRISTMAS GIFT
As a gift I have prepared a series of videos.
These 3 strategies help you get prospects requesting appointments. And I mean that.
Proof: A building client used the ‘10 Day Cash Machine’ last week and got 12 people calling to request appointments with him. An IT client got 9 meetings booked three weeks ago with ‘The 10 Day cash Machine’. No cold calling, no effort at all except sending two emails (I recommend three but they did not even do that properly and it still worked fine). This strategy is called the 10-day cash machine.
I use it all the time, this is Speed Marketing101. This strategy works BUT you have to use it i.e. if you watch the videos and laugh and think ‘gee that would work for me’ but don’t do anything then guess what results will happen?
This video series is not magic – you have to implement.
(97% of people who attend seminars do not implement. The only people who implement my concepts are people in my coaching groups. That is not a tricky statement to trick you into wanting to be coached by me, it is the truth. That is why presenters like me and anyone else can give away their best secrets fearlessly in seminars, because unless attendees are held accountable over time no one EVER implements – it’s an amazing but true phenomenon).
PS This is a side issue but the NZTE are providing a $5k grant if you want to join one of my coaching programmes – if you are interested let me know and I will give you the details.
Anyway the ’10 day cash machine is the real McCoy so put yourself in the minority and apply it.
Just click HERE then enter your email and you are away laughing.
Thanks again for being a subscriber – it is therapeutic for me to spew my guts.
PS Leave your comment at the bottom of the videos.